Co-op Live and Sky enter Arena Partner level sponsorship

Co-op Live, the UK’s largest music-first entertainment venue, today announced a partnership with Sky, which will give Sky customers exclusive benefits at Co-op Live when it opens in April 2024.

As part of the partnership, Sky will become the official TV entertainment partner of Co-op Live, through which Sky customers will have exclusive access to a unique 150-capacity Sky VIP lounge located on level 4 within the new arena. The one-of-a-kind experience will allow fans to relax and enjoy the amenities of the prestigious, Sky designed space, including delicious food and beverages from a dedicated bar and kitchen, and to then enjoy the concert from dedicated seats connected to the lounge.

Sky customers will be able to enjoy performances by the likes of Jonas Brothers, Take That, Liam Gallagher, Keane, and Eric Clapton across Co-op Live’s opening season and beyond, for the first time with direct complimentary access to both event tickets and the Sky VIP lounge. 

Gary Roden, Executive Director and General Manager, Co-op Live said: “We are thrilled to announce this exciting partnership with Sky which will deliver unforgettable experiences for Sky customers at Co-op Live. We have been working with Sky to create something truly unique for their customers and I can’t wait to step into the Sky VIP lounge. Co-op Live promises to be the country’s epicentre of unforgettable experiences, setting a new standard for live entertainment when it opens next year, and this would not be possible without our incredible partners.”

Helen Kloepfer, Director of Sky VIP, said: “We’re delighted to launch our next Sky VIP lounge at Co-op Live – an incredible new arena that is pushing the boundaries in entertainment. With tickets to the show part of the Sky VIP lounge offering, Sky customers will have the opportunity to see some of the best acts touring the UK whilst experiencing the VIP treatment in the lounge.” 

Sky customers will be able to apply for complimentary tickets to the Sky VIP lounge at Co-op Live by visiting the Sky VIP section in the My Sky app. Tickets will be issued via a ballot system which will launch in 2024. 

Co-op Live, a joint venture between Oak View Group and City Football Group, will revolutionise the UK's live music scene. When it opens in April 2024, Co-op Live will be the country's biggest and best arena. The innovative bowl design, state-of-the-art acoustics and exclusive hangouts will ensure an intimate and exciting experience for fans.

Co-op Live also aims to be one of Europe’s most sustainable arenas. It is committed to sustainability with a strong focus on all-green electric power, zero waste to landfill, and 100% rainwater collection. In line with and supporting the convenience retailer Co-op’s core brand values, the venue’s ‘Gigs that Give Back’ will generate £1 million annually for the Co-op Foundation to support causes on a local and national scale, including delivering on its new youth-led strategy.