Seat Unique Unveils Hospitality Suite at Co-op Live
Co-op Live arena partner Seat Unique has introduced the Seat Unique Suite at the UK’s largest live entertainment arena, as it expands its range of curated hospitality experiences.
As part of its wider sponsorship of Co-op Live, the Seat Unique Suite offers an exclusive space where guests can unwind before and after performances. Thoughtfully designed in collaboration with Co-op Live to provide a blend of comfort and elegance, the Seat Unique Suite offers refined surroundings and exceptional service. Guests can step directly from the lounge into their VIP seats for prime views of the stage without missing a beat.
The new Suite at Co-op Live is part of Seat Unique’s growing international offering of tailored in-venue hospitality spaces that it started rolling out last year. Now available across 13 iconic venues throughout the UK and beyond, Seat Unique guests can enjoy unforgettable experiences at prestigious venues such as Tottenham Hotspur Stadium and Italy's Monza F1 circuit.
Demand for VIP experiences at Co-op Live has been strong, with nearly all Seat Unique packages selling out throughout the year. Interest in high-end hospitality experiences is booming across the North of England. In 2024, Seat Unique recorded an 89% year-on-year increase in hospitality ticket and package sales from major northern cities, including Manchester, Liverpool, York and Newcastle.
Robin Sherry, founder and CEO of Seat Unique, said: "Partnering with Co-op Live to provide fans with access to these unforgettable moments has been hugely rewarding and the team there has been phenomenal to work with. We’re excited to continue working with Co-op Live this year.
“The demand for VIP hospitality experiences at Co-op Live has been huge. We've seen incredible enthusiasm for our exclusive packages, and we're delighted to now introduce the Seat Unique Suite at Co-op Live, adding to our range of carefully curated experiences. This luxurious space is another way Seat Unique is making live experiences even more memorable for our guests.”
Co-op Live's debut year has featured performances from major global acts and events across music, sport and comedy, with the remainder of 2025 set to follow suit.
The arena’s appeal extends beyond the UK too. International interest is growing, with one in five visitors to Co-op Live event pages on Seat Unique coming from overseas, primarily the US and Australia.
Guy Dunstan, Senior Vice President & General Manager, Co-op Live, said: “Co-op Live has been designed to reinvent the fan experience and partnering with Seat Unique allows us to offer yet another exciting opportunity to those looking for unforgettable moments. Never one to stand still and always looking to further enhance our impeccable design, the Seat Unique Suite presents another stunning location from which fans can enjoy the show.”